atif kaderDIGITAL GROWTH

THE BRANDS · THE CAMPAIGNS · THE RESULTS

Work thatmoves things.

Global brands to growing businesses. The proof, up close.

Explore the work

AT A GLANCE

Big brands. Real results.

  1. ~US$17Mad spend supported
  2. 8×brand growth
  3. 90M+video views
  4. ~2,200%app installs

THEN SEE HOW

  1. Brands.
  2. Campaigns.
  3. Results.
See the work
ATIF KADER / MY WORKSCROLL TO EXPLORE

A BODY OF WORK

01 / BRANDS

30 brands.
Every aisle.

Beauty, food, home and personal care, retail and real estate. Through Google, agency and independent work.

  • L’Oréal
  • Garnier
  • Maybelline
  • Cadbury
  • Bournvita
  • Lipton
  • Cornetto
  • Sunfeast YiPPee!
  • Colgate
  • Oral-B
  • Dettol
  • Harpic
  • Tide
  • Ariel
  • Pampers
  • Surf Excel
  • Marico
  • Saffola
  • Parachute Advansed
  • Livon
  • Nihar
  • Set Wet
  • Goodknight
  • HIT
  • Godrej Expert
  • Huxberry
  • FiLLi
  • Global Phoenix
  • Evolve Real Estate
  • RoofSetGo

THE WORK AT A GLANCE

02 / IMPACT

Numbers that
mattered.

~US$17MAd spend supportedAcross brand portfolios
8×Brand growthHuxberry
~AED 8–10MAnnual revenue run rateHuxberry
200M+Campaign impressionsL’Oréal × Garnier
90M+Video viewsL’Oréal × Garnier
~2,200%App install growthFiLLi

Figures reflect selected engagements. The Huxberry run rate is an estimate from monthly sales, not recurring revenue.

EXPLORE THE WORK

03 / CASE STUDIES

The work,
up close.

7 case studies

Huxberry campaign creative
01LUXURY RETAIL & INTERIORS

A connected growth engine for luxury retail.

8×overall brand growth
~AED 840kannual ad budget
  • Google Ads
  • Meta
  • WhatsApp
  • E-commerce
How it was done

Digital marketing strategy and hands-on execution across paid media, e-commerce and customer enquiries. Scaled from AED 20k a month in ad spend.

  • Brought Google and Meta campaigns together around products, audiences and retail demand.
  • Connected advertising with the e-commerce journey, measurement and WhatsApp enquiries.
  • Reviewed performance and refined campaigns to support overall brand growth.
FiLLi app campaign creative
02FOOD, BEVERAGE & APP ACQUISITION

Getting a familiar brand into more pockets.

~2,200%app install growth
Google + Metaapp acquisition
  • App campaigns
  • Seasonal creative
  • Local + app
How it was done

App campaign execution, performance reporting and creative coordination, alongside local-store and seasonal brand activity.

  • Separated Android and iOS performance so inefficient delivery stayed visible.
  • Reviewed Google and Meta acquisition independently, including always-on and IPL-themed activity.
  • Supported creative and tracking requirements around the app and customer journey.
L’Oréal campaign creative
03GLOBAL BEAUTY & CONSUMER BRANDS

From TV storytelling to YouTube-ready creative.

200M+campaign impressions
90M+video views
  • YouTube
  • ~700k clicks
  • ~30% above plan
How it was done

Creative consultation and campaign oversight during my work at Google, from the brand brief to YouTube readiness and performance review.

  • Met brand teams to understand their goals, then recommended what to change in the TV creative and why.
  • Turned those recommendations into direction for the Google creative team, backed by CAT and BLS assessments.
  • Oversaw campaign setup and optimisation reviews, and recommended practical improvements.
Colgate campaign creative
04YOUTUBE & BRAND MEASUREMENT

Looking beyond a view to what people remember.

~47%relative ad-recall lift
~8%relative awareness lift
  • YouTube
  • Brand Lift
  • Creative consultation
How it was done

YouTube creative and measurement work within the Google consumer-brand portfolio, reading the study rather than treating views as the outcome.

  • Read ad recall, awareness and consideration separately.
  • Reviewed response volumes and the exposed-versus-control comparison.
  • Examined frequency, gender and device cuts to see where the signal appeared.
Livon campaign creative for Marico
05HAIR, PERSONAL CARE & CONSUMER BRANDS

Make the story work for the screen it lives on.

5 brandsLivon, Parachute, Saffola, Nihar, Set Wet
Mobile-firstcreative adaptation
  • YouTube
  • ABCD framework
  • Multi-brand
How it was done

Creative consultation and assessment: helping teams adapt brand films for mobile attention, visible branding and a clear next action.

  • Reviewed early attention, brand cues, mobile text legibility and narrative flow.
  • Recommended stronger product visibility and more deliberate calls to action.
  • Supported adaptation of longer brand stories into platform-appropriate video.
01Project-led ads02Instant enquiry03Booked viewing
06REAL ESTATE & PROPERTY LEAD GENERATION

Turning property interest into booked viewings.

Multiple property brandsdevelopers, brokers & agencies
Ad → call → viewingone connected lead journey
  • Google Search
  • Meta lead ads
  • WhatsApp
  • CRM follow-up
How it was done

Lead generation for property businesses, built around one question: how quickly does a genuine buyer or investor reach a sales conversation?

  • Built Google Search campaigns around project, area and intent keywords, with Meta lead ads for off-plan launches and ready units.
  • Qualified enquiries on budget, timeline and purpose before they reached the sales team, cutting time lost on cold leads.
  • Connected forms to WhatsApp and CRM follow-up so new leads were contacted within minutes, then nurtured toward a site visit.
  • Reported on cost per qualified lead and viewings booked, not just form fills.
01Campaign message02Reply & qualify03Useful conversation
07PROPERTY MARKETING & CUSTOMER JOURNEYS

From first message to a useful conversation.

WhatsApp + Emailconnected channels
End to endsetup, content & follow-up
  • WhatsApp
  • Email
  • Database
How it was done

WhatsApp campaign setup and operations, email content and database management for a property business.

  • Coordinated WhatsApp tooling and Meta Business setup, campaign messages and enquiry follow-up.
  • Developed email content with a clear message and next step, plus practical deliverability guidance.
  • Managed campaign contact data and connected outreach with ongoing conversations.

FROM THE CAMPAIGN ARCHIVE

04 / CREATIVE

Creative,
in motion.

Tap any film to play.

L’Oréal

YouTube bumper

Colgate

Short-form video

Cadbury Celebrations

Six-second creative

Lipton

Six-second adaptation

Livon × Marico

Brand film

FiLLi

App promotion

Huxberry

Supplier film excerpt

Creative belongs to the respective brands and production teams. The Huxberry film is a supplier excerpt.

YOUR BRAND, NEXT

Let’s make
something move.

Tell us about your business [email protected]